- Data file management
- Variable data
- Cass and NCOA prep
- Postage cost analysis
- Drop shipments
- Reply card processing
- Monitored call back
- PURLs (Personalized URLs)
- Response analysis
- Lead management
Direct mail marketing and mailing are key elements in lead generation – the real currency of marketing. When combined with database qualification, research and response analysis, direct mail marketing can be one of the most powerful tools in your marketing toolbox.
Some believe all you need is a printer, some postage, and a little elbow grease. But extracting maximum value from your mail campaign is a bit more complicated. You can start from scratch and learn some practical lessons the hard way through trial, error, wasted time and money...
or you can call RGI.
Measurable and proven results! Yep, we got that!
Our experience with direct marketing leads programs is extensive. We utilize internal systems to capture lead responses, assess data through analytics and define the profiles of the high responders for future direct marketing efforts. We facilitate these types of programs through intense program management by our analytics staff and our online leads management and ordering platforms.
So let us handle those gatekeepers, analysis, calling, sorting, presorting, responses, databases, call-backs, storing, tracking and capturing.
Trust us, you’ll be glad you did.